We’re about two months into 2021 and it has certainly been a long couple of months for those of us who have been waiting to re-open our stores following the UK lockdown. After the long, dark months of January and February, it looks like there may finally be some light at the end of the tunnel. However, the last year has taught us that we need to be flexible, we need to approach every step forward with a certain amount of caution, and we need to remind our customers that we are being responsible with regard to safety protocols.
If you are looking ahead to opening your business’ doors, here are a few steps that you can take to make sure your customers feel excited about coming back and feel safe doing so.
Get The Word Out On Social Media
While many businesses may have only used social media sparingly before the pandemic as a way provide customers with a means of getting in touch, we have all found that it has been a huge help during the last twelve months to keep everyone updated on openings, closures, safety measures and generally letting them know that we are still here. If you are getting ready to reopen after a period of no business, then don’t be shy! Get on your social media channels and let everyone know the good news!
Think About What They’ll See When They Enter The Store
Everyone knows that you only have one chance to make a good impression, and when your customers step through those doors for the first time in a long time, you are going to want to make sure that you have got everything covered.
Consider installing some signage to convey positive messaging and to alert customers to any special welcome back offers. If you have got a special promotion running as part of your re-opening, then a custom-built installation could be the best way to drive that business. You should also think about making it very clear where your social distancing markers are with some floor graphics. Anyone looking to do this can explore the options available at CJ Retail Solutions, who offers a wide range of display and signage installations for businesses big and small, as well detailed reporting to gauge a campaign’s success.
Show That Your Store Is Safe For Customers
While we are all itching to get back out into the world after lockdown, we all have our concerns about how safe it’s going to be out there. We’re not just talking about the high street, either. From the commute to the pub, we’re looking for those hand sanitiser stations, social distancing compliance and employees wearing masks.
If you want to make sure that your valued customers feel comfortable heading back through your doors, then you need to make sure that they can see that you are putting their safety first. Make sure that your staff members are setting an example by wearing masks, that the hand wash stations are well stocked, and that all safety instructions are clearly signposted.
