We don’t need to tell you this is a tough time for new businesses to be launching. The business landscape has been rocked over the course of the past year by the COVID pandemic, the job market is flooded with people out of work looking for employment, and the impact of Brexit have already proved to be a serious disruptor for industries across the UK. But with the right preparation and a lot of determination, there is still every chance for your new company to succeed. Here are a few things you need to do to get off to the right start.
Don’t Forget About The Bigger Picture
Anyone who has ever started a company will tell you that you are juggling a million different things at any one time. However, no matter how painstaking your original plan was and no matter how determined you are to hit all your targets, you need to remember that there is a whole world of factors and forces out there beyond your control. Everyone has been guilty of getting tunnel vision when they’re launching a business, and it would be a disaster to emerge blinking into the sunlight at the end of the tunnel to realise that the things you accounted for are no longer relevant. Stay flexible, stay up to date, and keep lifting your head up to look around.
Make Sure Your Online Presence Is Optimised
If “online” is written exactly like that on your business launch to-do list, then it’s time to start taking it more seriously. In today’s environment when offices are shuttered and the high street is facing unprecedented uncertainty, you need your online presence to be firing on all cylinders. You need to make sure that your content is SEO optimised, that your website is pleasing to the eye while still offering all the information your customers and clients need, and that it keeps you moving forward. Is your social media presence engaging, or is it a bland series of links? Have you considered your branding? You are going to be fighting for every click with new and established businesses, so it is well worth bringing on a professional team to get you started. If you’re looking for marketing services near you, award-winning Bath marketing services veterans Caffeine Marketing have a wealth of experience and the awards to show that they can be an asset to any new business.
You Need To Be Available
In the coming year, so much of your success is going to depend on how well you can stand out from the crowd. A fully optimised web presence is definitely part of that, and staying flexible is hugely important, but if you want to make sure that you reach your customers and clients and keep them, it’s going to be vital that you are open and communicative. Don’t be afraid to reach out and discuss potential partnerships and opportunities. Be sure that there are plenty of avenues available for people to contact you. Don’t shy away from being open and honest about the challenges you’re facing. We don’t know how much longer we’ll be facing the issues of the last year, but while we wait for a brighter future, remember to be reachable.
